Working alongside two senior motion designers, the team divided the show into chapters, each crafting bespoke animation and effects that transformed Van Gogh's paintings into a large-scale, multi-sensory environment. Designing at this scale required a fundamentally different creative approach, thinking spatially and atmospherically, well beyond conventional motion design.

The production also demanded significant technical problem-solving. Each venue deployment runs between 36 and 56 projection channels depending on scale, and the show has been configured for spaces as varied as deconsecrated 17th-century churches, historic exchanges, purpose-built event centers, and museum floors, requiring the production pipeline to be rebuilt and recalibrated for each site without compromising the integrity of the experience.

As Creative Director, I led the creative development of Van Gogh Alive, the world's most visited immersive art experience, with over nine million visitors across 100+ cities globally. The production delves into Van Gogh's most prolific decade (1880–1890), interpreting his thoughts, emotions, and creative process across his time in Arles, Saint-Rémy, and Auvers-sur-Oise, the years that produced many of his most iconic masterworks.

The exhibition toured to major cultural institutions across the United States, including a landmark residency at The Biltmore Estate in Asheville, North Carolina as part of the Legends of Art & Innovation series, and a return-by-popular-demand run at The LUME within the Indianapolis Museum of Art at Newfields, one of the country's leading art and nature campuses , where it occupied 30,000 square feet across a dedicated floor of the museum.

2020
Creative Direction
Art Direction
Permanent Installation
Touring
Motion
Digital
Signage
Environmental