From plain to extraordinary, this event was built around one big moment: the keynote. It was an exclusive evening designed to give guests rare access to Hamish Douglass, Chairman, CIO and Lead Portfolio Manager at Magellan, and his global investment insights, but the real pressure point was making sure the on-stage experience felt effortless, controlled, and sharp.

I was tasked with creating a custom keynote presentation for Magellan’s CEO (a top 100 ASX-listed wealth management company), and the brief came with a non-negotiable: the CEO needed full control of the on-screen content while presenting. On top of that, the keynote included a live on-stage demo,  the kind of thing that can go brilliantly… or go sideways fast if the timing, flow, or mechanics aren’t perfect.

I worked closely with the CEO throughout the entire build. I designed the keynote to be intuitive to drive in real time, with clear spatial logic, confident pacing, and smooth transitions between segments , so it supported the speaker rather than competing with them. We rehearsed the content flow and the physical “stage-to-screen” relationship until it felt natural, making sure every click, cue, and moment landed exactly as intended.

The result was a flawless keynote: the CEO stayed in complete control, the live demo ran perfectly, and the whole thing felt polished and calm from the audience’s perspective , which is exactly the point. Around that, I also contributed to the broader experience design, helping transform the Melbourne Convention and Exhibition Centre exhibition bays into a gala-style space for 2,000 guests, and supporting the digital journey through a fully customised event app that kept the audience connected beyond the night.

2017

Art Direction
Event Design
On-Screen Content
Conference Design
Motion
Video