As Senior Creative Designer, I designed and produced the motion content for a one-off 3rd Richest Nation activation at Outernet London's NOW Building, one of the most technically advanced large-format LED environments in the world, located in the heart of the West End.

Working alongside the strategy and creative team at Cummins & Partners, I adapted all three pillars of the 3RN campaign visual world into large-format sequences for the NOW Building screens: the golden-age travel poster aesthetic of the Tourism Campaign, the breaking news motion language of 3RN News, and the VFX-driven Presidential Address film. Designing at this scale demanded a different creative discipline, pacing, legibility at distance, and the physical impact of motion on a live public audience were the primary constraints.

The activation extended 3rd Richest Nation from a global political campaign into lived public space, reaching one of London's highest-footfall audiences at the height of the G20 Summit push.

2025

Motion
OOH
Environmental
Large Format