As Senior Creative Designer, I led motion and media rollout for 3rd Richest Nation, a campaign built on a single reframe: a world without childhood violence would be $7 trillion richer, making it the third wealthiest nation on earth.

Working alongside the strategy and creative team at Cummins & Partners, I designed and produced motion across the full campaign rollout, from the 60-second Presidential Address film, a live action and VFX production featuring an A.I. composite of 14 survivors, through to daily social films for 3RN News, OOH digital display, and the full suite of motion assets that brought the fictional nation to life across every channel.

The campaign generated 40 million organic views, engaged policymakers across all G20 nations, and for the first time in G20 history, children's issues were formally recognised as a standalone engagement group at the Summit. All on a pro bono budget, with no media spend.

2025

OOH Campaign
Media Delivery
Motion
Digital
Signage
Environmental